Turn speaking into sales, clients, and growth.
Speak Your Way to Sales: Expert Strategies to Turn Speaking into Sales, Clients, and Growth is a practical, expert-led guide for business owners, consultants, and speakers who want more than applause after a talk. This collaborative book shows you how to turn your message into momentum with stronger branding, smarter follow-up, better visibility, and systems that support real business growth.
A collaborative book featuring 10 women experts
Released during Women’s History Month
A full-funnel roadmap for speakers ready to grow
Women now start nearly half of all new U.S. businesses, yet they still hold only a fraction of keynote speaking slots at major conferences. At the same time, most speaking opportunities still flow through referral-driven networks, making it harder for fresh voices to break through.
Speak Your Way to Sales was created to help change that.
Why this book matters
Too many people treat speaking like a stand-alone activity.
They build the talk. They find the room. They show up and deliver. Then they hope the rest somehow takes care of itself.
But a stage appearance by itself is not a strategy.
Without the systems behind the message, even a strong talk can end with applause and nothing more. No clear follow-up. No lead capture. No plan for building visibility before the event or momentum after it. No structure for turning trust into business growth.
Speak Your Way to Sales was created to close that gap. This book helps speakers move beyond scattered effort and “speaking for exposure” into a more intentional, repeatable, and sustainable strategy.
Who it’s for
This book is for you if:
You use speaking to generate leads, clients, or visibility for your business
You speak at events, on podcasts, in workshops, on panels, or in webinars
You want your speaking to lead to stronger business results
You know your message is strong, but your follow-up or systems need work
You want more than random opportunities or word-of-mouth referrals
You are ready to treat speaking as a real business growth strategy
Whether you are just getting started or ready to strengthen what you already have in motion, this book will help you build a smarter foundation.
What readers will learn
Inside Speak Your Way to Sales, readers will learn how to:
craft a stronger brand story for the stage
make complex topics more relatable and memorable
build a website and funnel that support conversions
use podcast guesting and relationships more strategically
increase visibility through PR and credibility-building opportunities
repurpose talks into ongoing content and visibility assets
delegate speaker support tasks without losing momentum
create a pipeline for booking more speaking opportunities
turn speaking into a repeatable revenue engine
This is not a book about giving talks. It is a book about making speaking work harder, smarter, and more intentionally for your business.
Why this collaborative book stands out
This is not a loose collection of unrelated essays.
A collaborative book brings together carefully selected subject-matter experts to explore one focused topic, creating a cohesive, high-value masterclass for the reader.
Each chapter in Speak Your Way to Sales was designed to contribute to a bigger whole. The result is a book that feels aligned, practical, and genuinely useful, not a pile of disconnected ideas bound under one cover.
Instead of one voice trying to cover everything, this book gives readers access to multiple experts, each bringing a distinct specialty to the speaking strategy puzzle. Together, those perspectives create a fuller and more powerful roadmap.
Quotes from the Book
Without a fully developed speaking strategy, it’s nearly impossible to achieve the kind of outcomes that justify the effort of even creating the talk in the first place.
Your brand should tell a story before you ever step on stage.
It takes skill to translate ‘lawyer’ into ‘real person.
When you build systems that sell, your talk keeps speaking long after the applause fades.
When you treat every conversation like an opportunity to connect rather than convert, you become unforgettable, and eventually, unstoppable.
The speakers who command premium fees and secure the best gigs are not just talented presenters, they are visible authorities.
Your talk isn’t a one-and-done performance. It’s a content factory waiting to happen.
Delegation is how you keep the spotlight where it belongs, on you, while your VA runs the systems behind the scenes.
You don’t have to be the most creative; you just have to be the most consistent.
Speaking on stages isn’t just a performance or a way to get your name out there, but it is 100 percent a business development system.
Ready to make speaking work harder for your business?
If speaking is part of how you build trust, attract clients, and grow your business, Speak Your Way to Sales will help you do it more intentionally.
Inside, you will find practical strategies, expert guidance, and a clearer path to turning your talks into leads, relationships, and revenue.
Interested in being an author?
If you are looking to level up your thought leadership with a published book, look no further. A collaborative book is the most economical and fastest way to position yourself as an expert in your industry.
Our Collaborative Authors
This collaborative book features 10 women experts, each bringing a different specialty to the business of speaking.
From branding and legal protection to PR, podcast strategy, content repurposing, CRM systems, lead generation, and revenue strategy, these contributors bring practical experience and real-world insight to every chapter.
Together, they offer a stronger, richer guide for speakers who want more than visibility. They want a strategy that leads somewhere.
Heather McElrath, Sandbox Communications
Heather McElrath is the founder of Sandbox Communications, a fractional PR and marketing firm helping businesses grow their visibility and credibility. With a journalism degree and an MBA, she blends strategic storytelling with modern tools—and teaches Public Relations Essentials at BMCC.
Website: SandboxComm.com
LinkedIn: linkedin.com/in/hmcelrath
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Jennifer Crawford, Sparent
Jennifer Crawford is the Co-CEO of Sparent, a company dedicated to helping businesses grow through smart, strategic delegation. With a deep passion for empowering entrepreneurs to do more by doing less, Jennifer specializes in leveraging virtual assistants to manage the operational details that often hold business owners back. In her work she shares how delegating tasks like finding and booking speaking opportunities can unlock massive visibility and growth, all while freeing up your time to focus on what you do best.
Website: Sparent.co
LinkedIn: linkedin.com/in/jenrunsbusiness
Author: Delegate Your Way to Wealth (Coming Soon)
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Jen Dalton, BrandMirror
Coming soon
Website: BrandMirror.com
LinkedIn: linkedin.com/in/jennifervdalton
Author: Listen: How to Embrace the Difficult Conversations Life Throws at You published in published in 2020, The Intentional Entrepreneur: How to Be a Noisebreaker, Not a Noisemaker published in 2020,
The Intentional Entrepreneur: How to Be a Noisebreaker, Not a Noisemaker published in 2016. All available on Amazon.
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Karlyn Ankrom, Oh Snap! Social
Karlyn Ankrom is the founder of Oh Snap! Social and creator of the Fan Firestarter Framework, a no-fluff system that helps overwhelmed businesses show up online with confidence. With a background in journalism and a gift for simplifying strategy, she turns social media dread into scroll-stopping results in just one hour a week.
Website: OhSnapSocial.com
LinkedIn: linkedin.com/in/karlynankrom
Author: How to Build Empowered Partners® that Skyrocket Your Visibility and Income: A Networking Handbook for Creatives published in 2025. Available on Amazon.
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Katie Nelson, Sales UpRising
Katie Nelson, Sales Catalyst and Founder/CEO of Sales UpRising helps small business and startups understand that cashflow is oxygen for business. Offering guided workshops and special events to help any business owner develop their sales skills to get beyond the 5-Figure rut. Specializing in service-based industries, get the business coaching that will be candid, all love and no B.S.
Website: SalesUpRising.com
LinkedIn: linkedin.com/in/thesalescatalyst
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Mary Sue Dahill, Work Smarter Digital
Mary Sue Dahill is the founder of Work Smarter Digital and creator of the Revenue Accelerator, a proven sales system for service-based businesses ready to scale. With over 25 years of experience in technology, business strategy, and CRM automation, she helps entrepreneurs streamline sales, follow-up, and client conversion. Mary Sue holds a Master's of Science in Management of Information Technology from the University of Virginia and is a HighLevel Certified Admin.
Website: WorkSmarterDigital.com
LinkedIn: linkedin.com/in/marysuedahill
Writer: Blog writer at Work Smarter Blog.
Author: The Boutique Effect published in 2021 and The Solopreneur's Dilemma published in 2024 both available for purchase here.
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Meredith Eaton, Eaton Press
Meredith Eaton is the CEO of Eaton Press, where she has spent over a decade helping business professionals turn their expertise into powerful nonfiction books. With a proven track record of guiding authors to write books that open doors to speaking engagements and fuel business growth, Meredith is passionate about transforming ideas into impact. Through her signature programs and personalized support, she empowers entrepreneurs to become published authorities in their fields.
Website: EatonPress.com
LinkedIn: linkedin.com/in/meredith-eaton
Author: Delegate Your Way to Wealth (Coming Soon)
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Molly Ruland, Heartcast Media
Molly leads Heartcast Media, a premier branded podcast production company enhancing revenues and strategic relationships. Under her leadership, multiple podcasts rank in the global top 10%. Prestigious clients include the DC Mayor's Office, NATO, ACLU, and the Department of Health, showcasing her ability to deliver high-quality, branded content. Based in DC, Molly’s authentic, comedic style enriches projects. Her expertise in podcast dynamics, content creation, and guest booking makes her a sought-after speaker and key international figure. Her innovative approach sustains Heartcast Media’s industry-leading status.
Website: HeartcastMedia.com
LinkedIn: linkedin.com/in/heartcastmedia
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Nancy D. Greene, ND Greene PC
Attorney Nancy Greene is a sci-fi/ fantasy geek and business lawyer. Don’t let her fun side fool you, Nancy means business. For over 30 years, she has worked with start-ups and multi-million-dollar companies. Passionate about empowering educating business owners, Nancy hates legal mumbo jumbo. Her no-nonsense, insightful, yet easy-to-understand advice is highlighted in her best-selling book, Navigating Legal Landmines, and videos about the common mistakes that destroy businesses. A sought-after speaker for businesses at all stages, Nancy is also regularly featured on podcasts and blogs. When not lawyering, Nancy lives on a horse farm with her family and writes fiction.
Website: NDGLaw.com
LinkedIn: linkedin.com/in/attorneynancygreene
Writer: Article Contributor to The Creative Retailer Magazine Publication. Blog writer at TW Creative Design.
Fiction Author Writing as Nancy DiMauro: X-Marks the Spot: An Anthology (2020), Amazon; Princess Yum Yum’s Challenge; Undercurrents: An Anthology; What Lies Beneath (2018), Amazon; The Sea Dragon’s Tale; Dragon Writers: An Anthology (2016), Amazon; Love Notes; A Game of Horns: An Anthology (2015) Amazon; Vodka Dreams; The Correlation Effect
Non-Fiction Author: Navigating Legal Landmines: A Practical Guide to Business Law (2017) Amazon Best-Seller, Amazon; Succeeding through Doubt, Fear and Crisis (2014)
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Tracy Walker
Tracy Walker is the tech-savvy strategist behind TW Creative Design, helping creative entrepreneurs build streamlined websites and systems that actually work. With 20+ years of customer service experience, she turns tech overwhelm into clarity, structure, and sustainable growth.
Website: TWCreativeDesign.com
LinkedIn: linkedin.com/in/tracy-walker-twcd
Writer: Article Contributor to The Creative Retailer Magazine Publication. Blog writer at TW Creative Design.
Collaborative Author: Speak Your Way To Sales coming in December 2025.
Stop letting great speaking opportunities
end at applause.
If you want your talks, workshops, podcast appearances, and panels to lead to more leads, better follow-up, and stronger revenue opportunities, this book will help you build the missing structure.
Inside, you’ll find expert guidance on branding, storytelling, systems, PR, content, pipelines, and revenue strategy.
Buy Speak Your Way to Sales on Amazon today
